User Research & Design
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We cover the full lifecycle of the User Centred Lifecycle Process. This involves carrying user information to early concept ideas all the way through product development to when the product is launched in respective markets. User information is utilized at several different levels including strategic design, product engineering purposes and marketing planning.

At MicroUsability, experts in various disciplines combine their skills in Practice Groups that cover a particular phase of the User Centered Lifecycle Process. The 'product conceptualization' practice group uses the MU UCD approach to help clients understand their users’ needs, their mental models and how they think about and approach issues.

The effectiveness of the resulting design is contingent on the depth of research conducting in the early stages. The 'product design and development' practice group translates user requirements, business goals and human centered design principals into user-centric design that work for our clients’ users. Lastly, the 'product in the market' practice group conducts an analysis of the client’s existing interactive products by identifying the user interface design problems.

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