Usable Web Design
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Workshop Objectives

Demonstrate the user-centered design process
To help participants maximize the effectiveness of their web designs.

Demonstrate how to gather user requirements more effectively
By using ground-breaking techniques such as contextual inquiry and how to convert requirements into design specifications while writing tenders, project plans, etc.

Provide in-depth, conceptual understanding of various web design elements
Including site structure, navigation, graphics, text, animation as well as system-user dialogues; so that participants can design and evaluate these elements objectively

Empower participants with techniques to create a highly compelling user experience
Through case studies, tutorials and a hands-on project assignment, participants have a chance to practically apply all that they have learnt so that they can effectively blend creativity and functionality in their next web projects.

Who Should Attend

You don't need to be a technology-savvy person with an IT background to benefit from this workshop. It is designed for anybody involved in the planning, development and interface designing for interactive products like websites, intranets, and web-based software applications, especially:

• Web Site Owners
• Project Managers
• Graphic Designers and Multimedia Artists
• Copywriters
• Information Architects
• GUI / Front-end Programmers

Why You Should Attend

In-depth understanding of users helps designers align their products better
This workshop will teach you techniques to profile your target audience precisely.

Successful web design is a combination of aesthetics and functionality
You will learn to create designs that enthrall your users and work efficiently too.

Managing complexity and clutter is a key concern for today's websites
You will learn cutting-edge information architecture techniques to manage large amount of data and help the user find what they want easily and speedily.

Dynamic technologies like Flash are used optimally with usability guidelines
Macromedia strongly advocates usability for best use of Flash, and you will learn why.

Workshop Overview

Day 1: Web Usability Theory Principles of User Centered Design Usability Engineering Life Cycle (UELC) Website strategy, Branding and Positioning Goal-directed design methodology Contextual Inquiry and Task Analysis User Profiling, Personas and Scenario building Principles of Information Architecture Navigation Design Website Heuristics Project Assignment - Initiation

Day 2: Web Usability Practice Rapid Prototyping Home page usability Fitt's Law Hyper-links Colours Fonts Menus Icons Text and writing style Data entry forms Errors and Recovery Messages & Dialogues Animation & Sound Project Assignment - Completion and Evaluation

Workshop Methodology

The workshop is a mixture of lectures, assignments and project work. It also includes games and puzzles to make the sessions more interactive and to help participants retain the concepts. Participants learn the concepts behind the design of user interfaces and to apply these concepts in the product development and evaluation process.

A FREE, take-home CD-ROM kit for every participant

You will get a free CD-ROM kit that includes comprehensive notes on all the techniques learnt, exercises as well as pointers to advanced knowledge on the subject of web usability.