Enhance Your Website With Better eRelations
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Workshop Objectives

E-Government means that we need to deliver our services through the web to the public. But given the disparate literacy levels of the various age groups of our stakeholders, we need to ensure that everyone is able to use the services and understand the instructions easily. The public's online experience with your E-Services will shape their perceptions and understanding of your organisation.

Unfortunately, E-Services are mostly created and shaped by web engineers and programmers who focus on getting it "functionally right" but not how to leverage E-Services as an effective eRelations tool. E-Services need to give the same "feel good" experience that our customers get when they interact with customer officers.

Learn how you can take your organisation to the next service level by attending our 1-day workshop on "Enhance Your Website With Better eRelations"

Who Should Attend

This workshop is designed to help you, the non-IT officer, understand how you can help your IT colleagues take your organisation's E-Services to the next level. You don't need to be a " techie", understand technical jargon or go for a workshop on web programming! People who should attend include:

• eGovernment Policy Makers
• Public Sector Web and Software Project Managers

Workshop Overview

This workshop aims to show you practical techniques to:

1. Create a good online experience for your customers, thereby shaping a favourable public's perception of your organisation
2. Quickly and accurately discover your customers' needs, thoughts and goals
3. Effectively identify clear and easy ways to implement strategies for E-Service enhancements

Through case studies and hands-on interactive sessions, participants will learn how to create a highly compelling user experience that blends creativity and functionality, thus ensuring the highest user satisfaction and enhanced business returns. Participants will learn the following:

Seeing It In Action

• The Seven Deadly Sins of E-Service Design Strategy with real-life examples of E-Services

Taking Stock: How Well Is Your Current E-Service Performing?

• eRelations Checklist for eService
  (instant evaluation which you can use on your own to quickly rate the eRelations effectiveness of your website)

Getting Started: eRelations Surveys for eServices

• How to plan and execute eRelations surveys
• How to gather and meaningfully use feedback from users

Digger Deeper: Getting To The Truth

• Watching Real People use your E-Service (Usability Testing)

Making Changes: How To Transform Your eService

• Best practices for designing eServices with real examples of what's good and what's bad

FREE: CD-ROM kit and Online Survey for a nominated E-Service

1. CD-ROM kit: which includes comprehensive notes on all techniques learnt, videos, exercises as well as pointers to advanced knowledge on the subject web usability.
   
2. Online Survey For A Nominated E-Service: A set of online survey questions will be drawn up for your E-Service, and a fortnightly evaluation report (up to two months) on the findings will be given to you. The questions will give you a vital starting point for gathering the right information you will need from your audience so as to identify how to start transforming your E-Service into an effective eRelations platform.