Practice Areas
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MicroUsability combines specialized industry or sector knowledge into teams comprising of Experts from different disciplines to work closely together. These teams can be assembled in a short period of time. With the formation of these teams, specific solutions are developed and designed for these industries or sectors. These solutions have been tested, implemented and have shown positive results for a number of clients.

The permanent teams that are currently in place are the following:

eGovernment Usability
Usability of Government Portals and Online Services for public access

MicroUsability has helped play a part in raise the ranking for the Singapore eGovernment through usability – paving the way to a Customer-centric eGovernment. An example key project would be for the Singapore eCitizen Website. The objective was to gather rich, comprehensive and qualitative information about its potential users, especially their interactive behaviours, relationships and expectations.

Mobile Usability
Usability of Mobile Devices and Mobile Device Applications

Mobile devices are the most pervasive computing devices in the world. The challenge is to design usable, engaging and effective services on mobile devices with all their specifi c limitations and opportunities. An example project would be to fi nd out what kind of mobile e-learning application would best serve the retail staff in mobile phone shops in Dubai and Hong Kong so as to help them pick up the usage of the phones faster.

Web Usability
Usability of web-based applications, ecommerce websites and intranets

An example project would be for the Ministry of Defence Intranet. The objective was to develop usability goals for the implementation of usability best practices across Intranet portal modules. This involved knowing the users and their needs, validating and testing prototypes, providing user feedback to the Developer, and developing user experience guidelines.

Cross Cultural Usability
Addressing Usability issues across different cultures (countries, cities, languages)

With cultural diversity, there is no such thing as a one size fi ts all approach. Cultural differences need to be understood and addressed while delivering solutions within optimized cost and effort. An example project would be to determine whether a new mobile device model could be launched successfully in multiple cities of various sizes in India (Mumbai, Pune and Nasik) where user’s behaviour have been found to differ.

IVR Usability
Usability of Interactive Voice Response Systems

Thousands of applications – from airline reservations to phone banking – use phone-based interfaces to provide information to callers and to request input. Experience with poorly designed phone-based interfaces has led to widespread dissatisfaction. An example project would be the 999 Service for the Police Force, where the objective was to fi nd out and improve the experience of the public in the use of this service.