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Mobile Alliance First Meet-the-Members Event ( July 30, 2009)

Tahira Sultan, Managing Director, presented at the Mobile Alliance First Mobile Alliance “Meet the Members” event on July 30th 2009.

She shared about the importance of International Usability Testing of Mobile Devices and Applications. With the physical movement and ever changing geographic location found in modern mobile lifestyle, there is a need to use a more fluid, less static, method of analysis.

She emphasized that as we are moving into a new era of communication systems, across devices, platforms and time zones, it is important to understand the cultural differences and influences outside of our own centralized thinking.