Suzanne EL-Moursi

Suzanne EL-Moursi

Suzanne EL-Moursi is a User Experience researcher and Innovation Strategist who specializes in the design of compelling user experiences by first applying dynamic design research methodologies that investigate the unique social and cultural aspects of end user segments. Through her unique approach to “gaining insight and greater intelligence” about how people live, work and play, she drives innovative products and service offerings that fulfill the aspirations and unmet needs of identified customer segments. Her passion lies within planning and executing design research initiatives, which reveal insights into customer behavior, aspirations, unarticulated needs and expectations to lead product strategy. Suzanne focuses on translating cultural and social research insights, from both design research and customer segmentation data, into distinctive competitive advantages for product and service offerings.

Suzanne holds a Master's degree in Computer Science with a concentration in Human-Computer Interaction from DePaul University. Her graduate research was on designing multilingual technology and interactive user interfaces for users who speak a non-Latin language and English.  Since that time, Suzanne has worked for a variety of international corporations, including IBM Global Services, HSBC Bank, and University of Chicago, on a variety of international projects. She has led multiple international user experience and ethnography efforts in Africa, Middle East, and Europe in Arabic and English.