Human Centric Product Design

Workshop Objectives

UpComing Workshops

Human Centric Product Design (HCPD) is a seminar that tackles the soft side of product design. Product design, as a discipline is concerned with conceptualizing, creating, manufacturing, and testing products. The process includes creative and technical methods that are applied in different stages of product development. HCPD focuses on understanding and operationalizing customer needs to conceive products that conform to explicit and implicit customer needs and consider the physical and cognitive abilities and limitations of humans.

Why you should attend this workshop

• Product designers
• Interaction designers
• Product developers
• Research and development engineers
• Product engineers
• Industrial designers

Benefits of the Seminar

Participants of the seminar will get a deeper understanding of the different facets of customer needs that include psychological and emotional needs. They will also learn how to apply the different tools of conceptualizing new products and improving existing products from the workshops that will be given during the seminar.

Participants are expected to have a working knowledge of the techniques learned during the workshops that they can apply in their own jobs.

Methods of Instruction

Lectures will be given to introduce the main topics in the outline. At the end of each lecture, participants will be given workshops to apply the technique learned. Participants will be grouped during the workshop and will be given the chance to present their work for comments and suggestions by their colleagues and the facilitator.

Outline of the Seminar

1. Introduction
1. Objective
2. Scope
3. Framework of HCPD
2. Understanding customer needs
1. Functional
2. Emotional/Psychological
3. Quality
3. Functional Requirements Identification
1. Quality Function Deployment
2. Task analysis
4. Emotional Requirements Identification
1. Kansei Engineering
2. Product Personality Profiling
5. Product Problems Identification
1. Usability analysis
2. Failure modes and effects analysis

To find out more

1. Call us at (65) 63271545
2. Email us at training@microusability.com