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Do you have an innovative idea, technology or process that you want
to productise? We can help you create an accurate blueprint of your
dream product based on in-depth user research.
Due to limitations such as subjectivity and likely personal bias,
traditional data gathering techniques like surveys and focus groups
cannot fully capture the rich user data such as context of use and
emotional triggers.
That is why we employ ethnographic research techniques including
contextual inquiry and Rapid Assessment Process (RAP) to most accurately
profile your users.
- Based on direct observation of users, their work environments
and mental models.
- We even capture cultural and motivational factors that may affect
or enhance usage.
- When required, we also simulate product usage with real users
before the product is actually built to find out gaps in expectations
and actual performance. To make this possible, we create product
prototypes and realistic usage scenarios - complete with environmental
factors and possible motivators and interruptions.
The data gathered about users through above techniques is rich and
comprehensive. It becomes a foundation for the high level design
of your product which we present in the form of screen prototypes.
The prototypes can range from simple paper mock-ups to full scale
graphical templates depending on your needs. The prototypes offer
a complete view of how the finished product should be designed in
terms visual and interaction flows.
Whether it’s a web based application, software or a digital
product, in the initial stages of product conceptualization, we
help our clients solve critical decisions like:
- Which features should I include?
- Shall I build and introduce new features in a phase-wise manner?
- Will users be able to use all the features? What problems they
might face?
- How should I simplify the design to match their needs, working
style and expertise?
- How can I leverage on users' current experience with similar
products?
- Which out of several design options should I go for?
Understanding your target audience extends much beyond gathering
demographic information such as age, gender, profession and income
range.
This includes capturing and analyzing finer details about:
- What will motivate users to use the product?
- How the product fits into the users' lifestyle and goals
- What is the physical environment in which they will use this
product?
- How users are different from each other
- How they are similar
- What are their special needs and expectations
- To what primary use the users will put your product?
- More accurate positioning of the product
- Guidance about which features to build now and later
- Reduced risk, faster user acceptance
- Sustained, repeat usage
- Brand loyalty
- Referrals and word-of mouth Publicity
- Initial competitive advantage
Click here to receive more
information about our usability services.
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