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User study on Medical Representatives

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Clients

Customer Segments
: Public Sector
: Private Sector
: Educational Institutions
Case Studies
: Usability Testing for Mobile Search
: User study on Medical Representatives
: Usability Improvement Research
: Mobile e-Learning
: Online Car Configurator Project
: Usability Testing for the Bosch China website
Customer Relations
: Friends of Usability

Client
Alliance Partner

 

Location
India

Project

Conducting a user study to identify the issues in the current system.

Objectives

The objective of the user study is to observe and recognize the issues and identify the gap between the current system and current need affecting on the mobile work of the medical representatives.

Methodology

In depth user study was conducted by observing tasks and processes involved in the normal working day of medical representatives. Participants were observed while using two different systems for information retrieval and daily reporting activities.

Systems used for information retrieval and reporting

  1. PDA and Infrared/Bluetooth enabled CDMA mobile phone
  2. Web based system

The user study was conducted in two parts.

  1. Field Study
    In the first part our research team accompanied the medical representatives on field to study the tasks and activities involved in a normal working day a medical representative.
  1. Interview
    Second part was to interview and discuss with the medical representatives about the system in use and process involved in their daily activity. During the interview participants were asked about the issues they face while at work.

Deliverables

User study report

Project Duration

1 week


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