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Our long-term plan is be your one-stop for outsourcing usability related testing, research and design in Asia.
Currently, we can provide outsourcing services in the following Asian countries: |
| "Idean Research (a Scandinavian user experience company) has done successful users research projects with MicroUsability. They devoted personnel and experts and extensive knowledge about usability and user experience. With Microusability we can offer to our customers a reach to South-Asia markets and thus generate new business."
Mikko-Pekka Hanski
Senior Vice President, IdeanResearch |
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- Brunei
- China
- Hong Kong
- India
- Indonesia
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- Malaysia
- Pakistan
- Philippines
- Singapore
- Thailand
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- Contextual Inquiries
- Focus Groups
- Surveys
- Questionnaires
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- Card Sorting
- Heuristic Evaluations
- Expert reviews
- Usability tests
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Consistent methodology throughout the region |
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The methodology and reporting templates can be specified by your company and we will apply it consisently across our regional teams. Furthermore, MicroUsability strives to adhere to specific internation standards, namely ISO 13407: Human-centred design processes for interactive systems and Common Industry Format (CIF) developed by National Institute of Standards and Technology NIST. The ANSI/INCITS-354 Common Industry Format (CIF) for Usability Test Reports is a standard method for reporting summative usability test findings. |
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Headquartered in Singapore, Asia's Regional Hub |
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MicroUsability has a competitive edge by benefiting directly from the business synergies available in one location, Singapore, the central hub of Asia. Singapore offers unrivalled connectivity, superb business and logistics infrastructure and growing network of Free Trade Agreements. Singapore is ranked No 2 (after the United States) as the most networked country in Asia. (Source: Global Information Technology Report, 2003 - 2004). |
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Localising of research, evaluation and testing |
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Based on our localised knowledge of the countries in Asia, we help take you research and testing deliverables to the next level. Everything from test scripts, discussion guides, recruitment guides to recruitment screeners can be localised |
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Lower Costs |
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Our localised team of experts throughout the region and our close links with the countries in Asia can help you contain project costs. |
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Lower Risk |
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We can help you reduce your risk by proactively balancing project complexities arising from time zone differentials, cost differentials and quality differentials across the Asian countries. Furthermore, pricing can be based on the currency of your choice, either Euros or USD. We will bear the brunt of the currency risk. This can be especially significant if you need to conduct multiple projects throughtout Asia. |
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Manage multiple projects throughout Asia simultaneously |
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We give you the ability to leverage our Asian resources to meet your critical deadlines and the simplicity of a single point of contact to manage mutiple projects across the Asian region simultaneously. |
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Single point of contact |
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A dedicated accounts manager will coordinate the full project lifecycle, including project management, change management and issues management so as to ensure that all milestones are met on time and on budget |
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Travel logistics management and country specific advice |
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If a member of your team needs to fly over to any country in Asia to oversee an outsourced project, we can also arrange for the reservation of booking of the necessary accomodation. |
Your company can fully or partially outsource usability related projects to us. Or you can simply allow us to handle the logistic aspects only. The table below shows a general idea of how the project responsiblities and be totally configurable on a project-by-project basis.
ACTIVITY |
RESPONSIBILITY |
| RESEARCH / TEST PLAN |
Dictate protocols and/or methodology for research, evaluations, user testing and/or reporting. |
FLEXIBLE (this could be done by your team or you may require MicroUsability to handle this activity) |
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Generate reseach, evaluation and/or test plans (such as test scripts, briefing materials , scenarios, tasks session guides, discussion guides, define metrics ...). |
Your team will have to provide us with this information (alternative arrangements may be explored) |
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Localise reseach, evaluation and/or test plans. |
OUR TEAM |
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| USER RECRUITMENT |
Generate recruitment guidelines and screeners. |
FLEXIBLE |
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Localise recruitment guidelines and screeners. |
OUR TEAM |
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Locally manage the user recruitment and payment of incentives. |
OUR TEAM |
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| EXECUTION |
Provision of moderator, observer, specialised expert with localised knowledge. |
FLEXIBLE |
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| ANALYSIS |
Template and/or tools for analysis. |
FLEXIBLE |
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Analaysis of test and/or research data. |
FLEXIBLE |
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| REPORTING |
Provide templates/format for reports. |
FLEXIBLE |
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Report findings and provide recommendations.
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We report the findings only (for your team to analyse)
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We provide raw data only (video transcripts and/or translations)
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FLEXIBLE |
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| FACILITIES |
Booking and rental of lab facilities focus group facilities and/or equipment. |
OUR TEAM |
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| OTHERS |
Translation services |
OUR TEAM |
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Video transcripts |
OUR TEAM |
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