MicroUsability
is an organization that provides user-centered market research and
testing that feeds directly into the creation of user-centric products.
We have help government bodies, companies and other organizations
formulate a user experience strategy that aligns with their business
or performance goals. The end goal that we seek is to create products
that users will love to use.
MicroUsability was founded in 2001 by Tahira Sultan and Gul Khan.
Now, a private organization with 8 shareholders, MicroUsability
is growing into becoming major player in the Usability Engineering
market in the Asia Pacific region and eventually globally. The Company’s
vision is to be a premier usability engineering services provider
with the best of breed methodologies and practices in Asia, and
eventually to build a global network of Usability Associates across
the world.
MicroUsability has trained over 500 government officers on the
benefits and the methodologies of usability through its training
partnerships with the PR Academy, an initiative of the Ministry
of Information, Communication & the Arts as well as the National
University of Singapore.
Through its long term partnership with iDA, MicroUsability helped
the Singapore Government kickstart the Web Interface Standards (WIS)
used by all government websites and in October 2005, the Singapore
Government (on consultation by MicroUsability released the e-Service
Design Checklist which will be used by all ministries as a design
guideline for all future e-Service development (it contains over
50 design guidelines).
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