Our bottom line is to create designs that your users will love. Our methodologies, R&D and resources are all geared towards enhancing your business returns.
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Full range of user-centric services for all platforms |
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We provide user experience research, information architecture design, interface design and usability testing for the following product segments e.g. web applications, software, kiosks, mobile devices, product usability.
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Extensive User Centric Research and Development |
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MicroUsability together with the Usability Engineering Institute (UEI) have set up a User Experience Research Department that conducts year-round user testing and research to refine methodologies, guidelines and user experience best practices. |
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Asian E-government knowledge and expertise |
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MicroUsability has consulted and provided training to the Singapore Government for over two years. Training has been conducted to virtually all ministries and statutory boards in Singapore. As a result, an intimate understanding of the needs, issues and work styles of the Singapore Government has been attained. |
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Going beyond usability |
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The step up from usability engineering is using persuasive and motivational design techniques. Some companies are catching up to how valuable usability is but we've already gone beyond that and have begun incorporating proven persuasive and motivational design techniques that can solve the following:
- How can I motivate users to do online transactions?
- How can I boost conversion rates?
- How can I draw users to specific areas within my site?
Persuasive Design is all about motivating users and making them feel comfortable about using YOUR services (i.e. transacting). User transactions can range from buying products on an e-commerce site, to convincing users to read your featured articles, or using an online tool. |
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