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MicroUsability operates in the field of Usability Engineering (inclusive of expertise in human factors, cognitive ergonomics, information science, cultural anthropology and human & computer interaction), applicable to designing user-centered interactive products such as software, web applications, informational & transactional kiosks and mobile devices.
Our range of services and training programs include user-centered product research, usability evaluations and user-centered design.
We do this by helping you to create interactive products that have high levels of:
- intuitiveness
- efficiency and
- learnability.
| New projects generated in 2004 * |
% |
| From existing clients |
50% |
| From referrals/recommendations made by existing clients |
33% |
| From participants who have attended our training workshops |
17% |
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* Figures in the table above are accurate as of 1st November 2004.
Our aim is to help businesses maximize
the value of their investment in product development by crafting effective user
experiences with an emphasis on measurable results.
Our mission is to be the premier usability engineering services provider in Asia by adopting best of breed methodologies and practices. Our focus is to help our customers deliver innovative products and services that delight users. Delight users are loyal, motivated and have a positive impact on business returns.
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