Our Approach

Compliance to standards is one of our key drivers for project success. MicroUsability follows ISO 13407 (standard for human centred design for interactive products), and incorporates the local interface standards. We have also developed industry specific interface standards specially for Government and Telecommunications.

For a high level of accuracy in the research findings, project execution is maintained on-site at the locations where the users of your product reside. In addition, research documentation, usability guidelines, project expertise are localized as much as possible.

Project teams are multi-disciplinary and are led by usability experts.  In-depth research techniques are adopted that not only places the user at the centre, but also takes into account the business context and current content offerings. We also seek to understand cognitive factors (perception, memory learning, problem solving) as they come into play during people’s interaction with systems.