About Us

We provide high quality global user experience & usability research and consulting services to achieve end-user satisfaction. Simply speaking, to make the users of your interactive product - happy.

This is in line with our vision to create a 'Perfect egalitarian world of making Users happy'. With your users 'happy', you create a committed base of customers who love using your product, will spread the word around on its ease of use and the pleasureable experience it provides.

What is our value proposition?

We would like to give your users the closest fit to the way they think and work. We do this through the use of highly trained local expertise, tried and tested industry solutions, and full suite of usability service offerings.

Headquartered in Singapore, we have offices and representation located in international locations globally primarily Asia and the Middle East. With an 8 year successful track record in the industry, we have been engaged in high profile projects that have turned companies and nations around. Our client testimonials speak for themselves.

Can we help you with your product or service?

As long as it is an product or service that requires interaction from a user, we certainly can! Organizations have approached us asking us to help them with their internet portals, eCommerce sites, intranets, government e-services, business applications, mobile devices and applications, kiosks, interactive voice response systems, and more.

Our track record? We bring results. Period.

Since inception in 2001, we have completed usability projects in 16 cities in over 8 different languages. We help companies generate higher ROIs, improved customer experience through usability. Our strengths in particular are our intimate understanding of the needs, issues and work styles of the users in Asia and the Middle East.

Here are some typical gains our clients have benefited from:

• Increase from 40% - 80% satisfaction rate amongst users
• From half to 0% of users needed help with learning how to use the revamped product
• Increase from 30% - 80% of tasks could be completed by users on the product