Mobile applications are developing at an ever more rapid pace and being accessed by a vast number of users and user groups. Hence, the bigger the benefits of quality usability evaluations.
Limiting small screen size and restrictive input devices, can make using a mobile application difficult.
Optimizing your mobile application's user experience can make the vital difference in helping improving user task completion, the quality of experience and user satisfaction.
It can also make a difference between setting you apart from everyday new and emerging competitive products.