Value Proposition

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Four Reasons in a nutshell

1. Get an Outside-in Perspective

Independent in our structure, we bring in an outside-in perspective when conducting usability work. Our panel of usability experts come from various industry domains and product segments. They will give you deeper insights and an unbiased viewpoint. 

2. Focus on what you do best

We offer you the flexibility to fit into your working model, and focus on what you do best.  Businesses have the advantage of being able to release user-centric products in the marketplace, without the need to build a full team.

3.Total Usability Service Provider

We offer the full suite of usability and user experience services and solutions - from early stage product conceptualization to prototype design, to full fledged facilities and logistical arrangements.

4. Global Reach through a single contact

We give you a global reach. Each country, from Singapore to Shanghai, each country has its own cultural nuances. This also holds true within a country between various cities of different sizes.

 

Our Recognition in the Industry

Vietnam Government Round-table discussions (6th Apr 2009)

We were invited by the Singapore Government to participate in a roundtable discussion with the Government of Vietnam, Danang City on the how-to's of setting up a Customer-centric eGovernment.

Web Interface Standards for the Singapore Government

We assisted the Infocomm Development Authority of Singapore to kickstart the Web Interface Standards (WIS) used by all government websites. Every government agency in Singapore is required to adhered to these standards. Read more.

Founding members of the Mobile Allance (16th June 2009)

In 2009, we became the founding members of the Mobile Alliance, an organization supported by the Infocomm Development Authority of Singapore.