We provide high quality global user experience & usability research and consulting services to achieve end-user satisfaction.
MicroUsability was founded in 2002, starting out as a garage operations at the back of a retail store in Singapore. The first few clients were the likes of Infocomm Development Authority of Singapore (iDA) and Dubai Ports World (DPA).
Now we are a private organization with 9 shareholders, and over 60 clients.
is CEO of MicroUsability. He comes into the company with over 20 years experience with 10 years in executing large IT related projects in Oracle ERP and Siebel CRM.
is the Co-Founder of MicroUsability. A serial entreprenuer, she has 13 years of experience in general management and business development within the Consulting Services Industry.
The Management team is guided by an Advisory Board which comprise of a group of industry veterans in Technology and Finance.
Our vision is to play a part in achieving a perfect egalitarian world, where the the needs of a diverse group of users are catered to.
Where the diversity of cultural backgrounds is considered, and the needs of the physically challenged, the silver population, or users of lower educational backgrounds are no less important.
Our mission is to be a premier usability engineering services provider with the best of breed methodologies and practices, supported by a global network of usability experts.
How can we help you?
As long as it is an product or service that requires interaction from a user, we certainly can!
Organizations large and small, private and public, have approached us.
Some needed help with their product positioning and re-design, which they marketed internationally. Others needed our help with their products and solutions for internal use, raising their own employee productivity.
Learn more about our value proposition, what made us the right choice for so many customers.
Since inception, we have completed usability projects in 18 cities in over 8 different languages.
Our strengths, in particular, are our intimate understanding of the needs, issues and work styles of the users in Asia Pacific and the Middle East.
Here are some typical gains our clients have benefited from:
Increase from 40% - 80% satisfaction rate amongst users.
From 50% down to 0% of users needed help with learning how to use the revamped product.
Increase from 30% - 80% of tasks could be completed by users on the product.
We have serviced over 60 clients internationally in the past 8 years.
These include iDA, Samsung, RIM, TravelClick, Dr Reddy, Hutchison, National Environment Agency, Ministry of Manpower, Singapore Telecommunications, Civil Service College and the list goes on.
© Copyright 2001 - 2011 MicroUsability Pte Ltd. All Rights Reserved.
