Usability Testing involves observing real users perform real-life tasks with your interactive product, as they would during normal usage scenarios.
Our testers supervise all tests to record user's misunderstandings, mistakes, stumbling blocks, opinions and expectations. The observations are then analyzed; problems are reported along with high impact solutions.
We recommend conducting usability testing as it eliminate guess-work and get honest, first-hand feedback from real users.
The main advantage is that you get to detect conceptual problems early to save redundant time and costs of redesign later.
You reduce burden and cost of post-launch support calls. You gain strong brand loyalty and an unmatched competitive advantage.
The number of users as well as number of tasks to be carried out by them depends on the complexity of your specific product.
Tests can be conducted in usability labs, but to capture the usage scenarios more realistically, we usually test in the user’s natural surroundings.
Usability tests can be carried out at any stage of product development.
For maximum results, tests should be conducted from the conceptual stages throughout the product development process, till the product is ready to launch. Early tests are conducted with 'prototypes'.
A prototype can be as basic as a paper sketch or a semifinished system with limited functionality.
Testing with prototypes is speedy, inexpensive and effective, and it helps you detect usability flaws early and save redundant redesign costs.