We have accumulated a deep understanding of users in Asia and the Middle East.
Each country, from Singapore to Shanghai, each country has its own cultural nuances. This also holds true within a country between various cities of different sizes.
Understanding the local context and tailoring how the usability service is executed in terms of the methodology involved is vital. Everything from test scripts, discussion guides to recruitment screeners will be localised.
We are able to manage multiple projects throughout Asia and Middle East simultaneously.
We give you the ability to leverage our resources to meet your critical deadlines and the simplicity of a single point of contact to manage mutiple projects across the Asian region simultaneously.
We can help you reduce your risk by proactively balancing project complexities arising from time zone differentials, cost differentials and quality differentials across the countries and cities.
Furthermore, pricing can be based on the currency of your choice, either Euros or USD. We will bear the brunt of the currency risk.
This can be especially significant if you need to conduct multiple projects throughtout Asia and the Middle East.
If needed, we can offer travel logistics management and country specific advice.
If a member of your team needs to fly over to any country or city to oversee an outsourced project, we can arrange for the reservation of booking of the necessary accomodation.
Headquartered in Singapore, Asia's Regional Hub
The project management for international testing will be coordinated from Singaore.
MicroUsability has a competitive edge by benefiting directly from the business synergies available in one location, Singapore, the central hub of Asia.
Singapore offers unrivalled connectivity, superb business and logistics infrastructure and growing network of Free Trade Agreements.
The methodology and reporting templates are applied consisently, yet tailored, across our regional teams.
Furthermore, MicroUsability strives to adhere to specific internation standards, namely ISO 13407 as well as ANSI/INCITS-354 Common Industry Format (CIF) for Usability Test Reports.